Assessor Resource

BSBMKG440
Apply marketing communication across a convergent industry

Assessment tool

Version 1.0
Issue Date: May 2024


This unit describes the skills and knowledge required to work effectively within the convergent industry to apply marketing communications.

The unit applies to individuals working in a variety of marketing communication roles utilising skills and knowledge from marketing, advertising, public relations and/or convergent media sectors to achieve outcomes.

No licensing, legislative or certification requirements apply to this unit at the time of publication.

You may want to include more information here about the target group and the purpose of the assessments (eg formative, summative, recognition)


Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

The candidate must demonstrate the ability to complete the tasks outlined in the elements, performance criteria and foundation skills of this unit, including evidence of the ability to:

apply marketing communication to one product or service across convergent media sectors.

In the course of the above, the candidate must:

identify the convergent environment for marketing communication in establishing a client solution, including:

reviewing the traditional roles and client groups serviced by the marketing, advertising and public relations sectors

using the impact of capacity in communications technology

using the impact of ubiquitous enabled mobile devices

integrating the rise in ‘customer-centric’ and the ‘empowered customer’ in client solutions

develop client and customer messaging that can be engaged by a target group across multiple distribution points

create fit-for-purpose tools, techniques and solutions that are effective within a convergent media environment and verify with relevant personnel

establish processes that empower customers

work with client and customers to implement an integrated solution within a highly iterative environment

engage with experts and others within the industry.

The candidate must be able to demonstrate knowledge to complete the tasks outlined in the elements, performance criteria and foundation skills of this unit, including knowledge of:

characteristics of convergent approaches to marketing communication

customers role within convergent marketing

impact of convergence on traditional marketing approaches

current technologies and distributed services that impact on convergent solutions

situations requiring engagement of technology experts

type of experts and business networks appropriate to a convergent marketing solution

legislation, regulation and organisational policy to the field of marketing communication.

Skills in this unit must be demonstrated in a workplace or simulated environment where the conditions are typical of those in a working environment in this industry.

This includes access to:

legislation and regulations relevant to marketing across a convergent industry

workplace documentation and resources for marketing across a convergent industry.

Assessors of this unit must satisfy the requirements for assessors in applicable vocational education and training legislation, frameworks and/or standards.

Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assingnment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)

Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

The candidate must demonstrate the ability to complete the tasks outlined in the elements, performance criteria and foundation skills of this unit, including evidence of the ability to:

apply marketing communication to one product or service across convergent media sectors.

In the course of the above, the candidate must:

identify the convergent environment for marketing communication in establishing a client solution, including:

reviewing the traditional roles and client groups serviced by the marketing, advertising and public relations sectors

using the impact of capacity in communications technology

using the impact of ubiquitous enabled mobile devices

integrating the rise in ‘customer-centric’ and the ‘empowered customer’ in client solutions

develop client and customer messaging that can be engaged by a target group across multiple distribution points

create fit-for-purpose tools, techniques and solutions that are effective within a convergent media environment and verify with relevant personnel

establish processes that empower customers

work with client and customers to implement an integrated solution within a highly iterative environment

engage with experts and others within the industry.

The candidate must be able to demonstrate knowledge to complete the tasks outlined in the elements, performance criteria and foundation skills of this unit, including knowledge of:

characteristics of convergent approaches to marketing communication

customers role within convergent marketing

impact of convergence on traditional marketing approaches

current technologies and distributed services that impact on convergent solutions

situations requiring engagement of technology experts

type of experts and business networks appropriate to a convergent marketing solution

legislation, regulation and organisational policy to the field of marketing communication.

Skills in this unit must be demonstrated in a workplace or simulated environment where the conditions are typical of those in a working environment in this industry.

This includes access to:

legislation and regulations relevant to marketing across a convergent industry

workplace documentation and resources for marketing across a convergent industry.

Assessors of this unit must satisfy the requirements for assessors in applicable vocational education and training legislation, frameworks and/or standards.
Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Establish task requirements and objectives for implementing marketing communications 
Identify roles and responsibilities within convergent industry 
Identify role of the customer in the convergent environment 
Identify legislation, regulations and policies applicable to convergent industry 
Identify existing convergent tools and techniques in the marketing communication environment and assess their applicability 
Develop convergent tools and techniques, where required, for use within a marketing communication industry and for a customer-centric environment 
Confirm suitability and cost-effectiveness of the convergent tools and techniques 
Select and use most suitable convergent tools and techniques according to task requirements 
Implement convergent tools and techniques for marketing communication 
Establish channels to respond to customer perspectives 
Establish and maintain expert and business networks related to marketing communication convergence 

Forms

Assessment Cover Sheet

BSBMKG440 - Apply marketing communication across a convergent industry
Assessment task 1: [title]

Student name:

Student ID:

I declare that the assessment tasks submitted for this unit are my own work.

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Result: Competent Not yet competent

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Assessment Record Sheet

BSBMKG440 - Apply marketing communication across a convergent industry

Student name:

Student ID:

Assessment task 1: [title] Result: Competent Not yet competent

(add lines for each task)

Feedback to student:

 

 

 

 

 

 

 

 

Overall assessment result: Competent Not yet competent

Assessor name:

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Date:

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